We analyze, evaluate and visualize your sustainable strategy
Through consultation of your sustainability and ESG strategy we transform your performance into visual storytelling, making it easier for your stakeholders to understand and engage in your sustainability efforts.
Some of our valued clients
Our process
We specialize in helping companies at all stages of their sustainability journey
Whether you’re just getting started or have an established strategy, we tailor our visual storytelling to meet you where you are.
Step 1
Consultancy
We review your annual sustainability reporting, strategy, policy(ies) and overall goals and achievements.
We provide a technical expertise and strategic consultation in your priority areas.
We have workshops to define sustainability goals, strategy and theory of change.
Finally, we map and analyse national and international stakeholders.
Step 2
Planning
Based on the findings from step 1, we can move on to:
- What to communicate, key facts and success stories
- Where to communicate and main target audience
- How to communicate
Step 3
Creative solutions
The foundation for your visual storytelling is now defined.
The creative process can now begin!
We unfold your stories through:
- Films
- Still photography
- Graphic design
- Podcast
Step 4
Execution
It’s time to launch your communication products where we will support with an execution plan for your:
- Website
- Social Media
- Events and conferences
Step 5
Evaluation
We look at the specific outcomes and outputs and measure and compare them against the defined goals and purpose.
Finally, we report our evaluation findings and recommendations and establish feedback loop.
Our work
We provide engaging visual communication around your sustainability achievement and aspirations.
JSS - "My Home”
To get a better understanding on how investment need to be used to make the world more sustainable Andrea Weber, an investment analyser, takes us back to where she learned to ski as a child. A place where climate change is already impacting the lives of the locals. Campaign film for Private bank J. Safra Sarasin. Switzerland
JSS - "My Home”
To get a better understanding on how investment need to be used to make the world more sustainable Andrea Weber, an investment analyser, takes us back to where she learned to ski as a child. A place where climate change is already impacting the lives of the locals. Campaign film for Private bank J. Safra Sarasin. Switzerland
AIP Management – Northern Winds
A film about the impact on the local communities in northern Sweden doing and after the creation of a wind farm. A joint venture between Vattenfall, AIP Management and Vestas.
DANISH PENSION FUND, PFA - RESPONSIBLE INVESTMENTS. SWEDEN
Showing the wide range of initiatives PFA is involved in and the focus on executing on their corporate responsibility policies. In this film we visit the battery factory Northvolt.
AIP - NET ZERO "How we solve it". DENMARK / USA
Maersk – "MEET Jackie"
Employer branding portrait for A.P Møller Maersk Terminals. Liberia
Clients we asked to brag on our behalf
Sasia Beslik
Senior Executive in Sustainable Finance and author of “Where the Money Tree Grows”
Having travelled the globe with Common Ground Media we have created a unique way to make the world of finance and ESG tangible for our customers using visual storytelling.
I have worked with Common Ground for more than 12 years and will continue doing so.
During our co-operation my Twitter account has grown form 0 to 200,000+ followers.
Martin Fenner
Head Investment Marketing & Wholesale at Bank J. Safra Sarasin Ltd
Common Ground has helped us unfold the climate agenda in the campaign films “My home”.
We were very pleased with their services, engagement and the outcome.
Ulla Matthiesen
Head of Global Internal & Leadership Communication at Novozymes
The people at Common Ground are cool because they understand how we meet our customers and how to show them what magic our enzymes can do for the world.
Frequently asked questions
How is visual storytelling different from traditional sustainability reporting?
Traditional sustainability reporting often relies on dense data and text, which can be overwhelming for audiences.
Visual storytelling transforms that data into compelling visuals, making it easier for your stakeholders to understand and engage with your sustainability efforts.
How long does the visual storytelling process take?
In many cases we have delivered visual content within 2-3 weeks from you contact us. But the timeline depends on the complexity of the project and some requires more time.
We work closely with you to ensure the process is smooth and efficient, without sacrificing quality.
What if our sustainability strategy is still in progress?
We specialize in helping companies at all stages of their sustainability journey
Whether you’re just getting started or have an established strategy, we tailor our visual storytelling to meet you where you are.
What kind of results can we expect from using visual storytelling?
Companies that use visual storytelling typically see higher engagement from their stakeholders, including increased interest from customers, better investor relations, and a stronger brand reputation.
Visuals make your sustainability strategy more tangible, credible, and memorable.
Our sustainability consultants
Sasja Beslik
Financial sustainability expert
Sasja Beslik is one of the world-leading experts when it comes to sustainable finance.
More than 200.000 people follow his takes on social media.
Marianne Jacobsen Toftgaard
Climate change and Just Transition
Marianne has in-depth knowledge of climate change, climate action and just transition efforts in the private sector.
She has many years of experience in facilitating strategy development and identifying cutting edge sustainability initiatives based on in-depth analysis and understanding of climate related challenges, international regulatory frameworks and transition opportunities in private sector companies.
Marie-Louise Appelquist
Sustainable Business and partnerships
Marie-Louise has many years of experience in process facilitating related to identification of value additionality and -proposition, sustainability issues and results reporting within the field of international business.
Our creative storytellers
Thomas Sonne
Producer
Thomas has more than 30 years of experience from tv and B2B productions.
He has solid competences in turning technical and complex material into tangible and engaging visual storytelling.
Josefine Gervang Heimburger
Producer
Josefine has worked in the film and commercial industry for more than 14 years
She always seeks to deliver a high creative level together with a pragmatic attitude of solving things.
Kenneth Laugaard Andersen
Journalist
For the past decade, Kenneth has grasped complex issues in the fields of sustainability, politics and finance.
He is a highly skilled videographer and editor and very experienced in producing visual content that create awareness and engage the target audience.
Start Showcasing Your Sustainability Today
Contact us today for a free talk